We strive for Excellence in everything we do, delivering high-quality and effective business solutions to our clients
We work closely with our clients to understand their unique needs and tailor our services to achieve their goals.
We are dedicated to achieving measurable results that make a real difference to our client’s businesses.
We build strong relationships with our clients, earning their trust through our integrity, professionalism, and commitment to their success.
We are constantly seeking new and innovative ways to help our clients improve their operations and achieve their business objectives.
We are committed to promoting sustainable practices in all aspects of our business, including our recommendations to clients.
We believe in the power of collaboration, working together with our clients to navigate and solve challenges to unlock new opportunities for strategic growth and profitability.
Together, we drive meaningful progress, ensuring that our shared journey leads to lasting success.
Based in Tauranga, New Zealand, James brings over two decades of international leadership experience, having held senior roles at UBS Investment Bank across London, Switzerland, the U.S., and Asia, and served as a global CEO. As the founder of ASR Consulting, James is deeply passionate about helping businesses achieve strategic growth, operational transformation, and profitability throughout their entire business lifecycle journey.
With a proven track record in corporate strategy, finance, and scaling operations, James’ expertise lies in guiding companies through critical milestones such as capital raising and successful exits. Drawing on his global experience and extensive industry network, he tailors strategies that enable businesses to thrive and succeed in competitive markets.
James’ professional credentials include being a Chartered Accountant, a Member of the New Zealand Institute of Directors, and an alumnus of the Strategic Leadership Programme (SLP 46).
At ASR Consulting, we partner with Business Drivers to enhance the value we offer to our clients. Through this strategic partnership, we gain access to their global network of 25+ consulting partners and offices in Auckland, Brisbane, Sydney, and London. This allows us to leverage a vast array of specialised expertise across industries and functions to address a broad range of business challenges and provide a full-service consulting offering.
Additionally, Business Drivers maintains relationships with a number of global funding partners, providing us with exclusive access to venture capital financing solutions. This means we can match our clients specific project and capital requirements with appropriate funding sources, ensuring alignment between business growth objectives and financial resources.